Thriving Alcohol-Free with Mocktail Mom

EP 102 Ringing in Dry January With Larry Weintraub of Beckett’s

• Deb, Mocktail Mom • Season 1 • Episode 102

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What does it take to bring a delicious non-alcoholic drink to life? Spoiler: a lot more than you’d think! In this episode, I’m chatting with Larry Weintraub from Beckett’s, and we’re diving into all the juicy (and fizzy) details behind the magic of crafting amazing alcohol-free options.

From his unique transition from the music industry and social media marketing to innovating in the beverage space, Larry shares his insights into how Beckett's has become a staple for those seeking alcohol-free alternatives. We’re talking zebra striping (what?!), the rise of mocktails on menus, and why the next generation drinks a lot less. Plus, Larry spills the tea (or should we say, the sparkling cocktail?) on the challenges and triumphs Beckett's has faced in gaining shelf space in a market dominated by alcohol distributors, diving into how strategic partnerships, particularly their success story with Total Wine, have been pivotal in boosting the brand's visibility and accessibility.

Beckett’s is also a sponsor of the Mocktail Summit happening in January! Ten lucky winners with an all-access or VIP pass will get their “Taste of Everything” box, a treasure chest of Beckett’s deliciousness. So tune in, register, and toast to community, creativity, and the booming world of booze-free beverages.


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Head to The Mocktail Summit to access all the replays!

You are loved. Big Time Cheers!

Deb:

Buckle up, friends, and welcome to the Thriving Alcohol-Free Podcast. I'm your host, deb, otherwise known as Mocktail Mom, a retired wine drinker that finally got sick and tired of spinning on life's broken record called Detox to Retox. Let this podcast be an encouragement to you. If alcohol is maybe a form of self-care for you, where you find yourself dragging through the day waiting to pour another glass, I am excited to share with you the fun of discovering new things to drink when you aren't drinking and the joy of waking up each day without a hangover. It is an honor to serve as your sober, fun guide. So sit back and relax or keep doing whatever it is you're doing. This show is produced for you with love from the great state of Kentucky. Thanks so much for being here and big time cheers, all right. Hey friends, it's Deb. Welcome back to Thriving Alcohol-Free.

Deb:

I am so excited I'm here today with a Larry not my husband, larry, larry Weintraub of Beckett's. If you're not following Drink Beckett's on Instagram, you need to. I absolutely love this brand. I have been using Drinking Beckett's since early in my need to. I absolutely love this brand. I have been using Drinking Beckett's since early in my alcohol-free journey when I found you guys at Total Wine, and so Larry is the CEO, and I'm so happy you're here. I cannot wait to talk to you and get to know you a little bit.

Larry:

I'm so excited to be here. Thank you for inviting me on, yeah.

Deb:

Thank you so much. Thank you, your products are delicious. The non-alcoholic spirits there's four different ones. We'll talk, we'll get into it. And then your cans, which I'm a big fan of, cans of deliciousness. Everybody knows that, but I do want to read. I'll read a tiny bit of your bio, just so the audience knows who we're talking to. Okay, larry Weintraub is an accomplished marketing executive and entrepreneur who was a senior music industry insider that went on to build the first social media marketing agency. How fascinating. Okay, so you have a very fascinating background. You're not from the non-alcoholic space. I want to make that clear, that's right.

Deb:

And I do want to get to. I am going to tell everybody you are a collector of Pez. You live in Los Angeles third generation Los Angeles native where you live with your family. You enjoy hiking, attending concerts, cooking, reading and more, but I love that. Your background is you've done marketing. You've worked with companies like State Farm, samsung, frito-lay I mean massive brands and then, in the music industry, you've worked with these incredible artists like Sheryl Crow and Korn and Sting, to name just a few, I'm sure. So your background is so fascinating. So welcome to the non-alcoholic space. How's it going?

Larry:

Oh wow, well, it's new, let's put it that way. Yeah, no, it's wonderful, I'm having a blast. When I was asked if I wanted to consider doing it, I'm like are you sure you want me? And I was told, yeah, yeah, we want you. So here I am. I'm six months in. So just be transparent, you got me new. I remember you asked me if I'd come on a while ago and I'm like give me a few more weeks just to get my feet wet. Yes, Okay.

Deb:

So you sent me a direct message on Instagram, you know, just saying like thank you, cause I've tagged you guys in videos or whatever. I mean I love your products. So you sent me a message like thank you so much for the support. I'm the CEO of Beckett's. I was like CEO of Beckett's, you have to come on the podcast. And you're like oh wait, hold on, I just started. I don't even have my business cards printed yet. Today would not be a good day to come on. So yeah, so you got brought into this business.

Larry:

Yeah, I love that story. I got in here and the company's been around for about seven, eight years and it started as a different thing. It started in Canada, they moved to Los Angeles, A myriad of things and I got recruited to come in about, like I said, six months ago, seven months ago now, and the first thing I did as a retired social media marketer was look at what the community looks like and what people are saying and everything. We weren't posting much but we hadn't posted actually in a long time and we just started posting a couple of things. And everything we post Mocktail Mom was like thumbs up, you know great work, and I was like who is this person? I have to get to know her. So it was fun to DM you and then just start a little dialogue. It was really fun.

Deb:

Yes, I'm so glad to be connected and I'm so glad that you're bringing life to Beckett's on social media, because more people need to know. Everybody needs to know about your products. They're so good and I love they're so delicious. Okay, do we want to get into what the products are? Should we tell everybody before we keep going in our conversation?

Larry:

Sure, I think it's just going to be that conversation. We're just going to be all over the place, we're just going to roll with it.

Deb:

Welcome to my world. Okay, yes, so there's four bottles that are available, four different. I love that the bottles are a little bit smaller. They're not like a big old bottle of others.

Larry:

But again, a lot of this was started before I got here, but the idea was let's make them smaller because people don't know Are they going to like it? It's a big investment. A lot of our competitors are making these big bottles and they're $30. So we were trying to do something for $12 or $13. That was smaller and if you like it, you'll, you know. You know again, two bottles of ours is still a little cheaper than the bigger bottles, and that was intentional too. Again, small trial, get your trial. Again, these guys started doing it three or four years ago, so the NA space was still new and people were still like am I going to like that, am I not? And it's just worked for us, so we keep doing it.

Deb:

Yeah, so great. I will say that is, I'm grabbing them behind me. That is actually probably the reason I purchased. I think the first one I bought was the coconut rum and I was like, well, that's a small bottle, that's it. Like it like clicked in my head, I was like that's, yeah, that's it. Just felt like so easy, like an easy purchase, Didn't feel like such a big investment in a non-alcoholic product. There's cinnamon whiskey, which is so good. I say like a fireball alternative. I wasn't a fireball drinker personally, but and I don't know if it's exact, but I would say like close to that maybe I don't know.

Deb:

Perhaps I use this today in a cranberry whiskey. So it's actually one of the recipes in the book, but it has like cranberry juice, orange juice, and then I use the cinnamon whiskey and it's so good.

Larry:

So delicious Um.

Deb:

Amaretto and the coffee liqueur are the four bottles of deliciousness? Okay, yes, and then we have cans, you're hired, okay good. Yes, okay, great, I could talk about them all day long. I mean really and okay, so you guys are available at Total Wine. You're available at other retailers, right?

Larry:

Yeah, yeah, really. Total Wine's our big national presence. It's where we are everywhere in the US. Day one my job is how do I get more people to carry our products, get more people to know about our products, buy our products? Yeah, that's really that's. What I'm here to do is do that. So I've been on the phone, been you'll appreciate this. So my first week on the job. Right, I'm on the job and they're like well, you need to go to Massachusetts because that's our first state where we actually have a distributor and we're going in and what you do is you do these ride-alongs, where you ride along with the sales guys as they go into the stores.

Deb:

Fun Okay.

Larry:

So for my first three days I was just thrown right into the fire, Like I've been. I'm going to liquor stores and you know grocery stores in all over Massachusetts and first thing I do is I open a bottle, open a can. I said do you want to sample it? You know, this is our story Again, trying to top dancing right there because I'm still new at this and selling door to door in a lot of ways and it was great. When you do that, people are like yeah, I like this, I like that, I'll take some of this, I'll take some of that. And basically six months later, I'm still doing that. Yeah, and I probably will be for the next six years if they keep me around.

Deb:

Yeah, I'm sure they will. Yes, face-to-face with people getting their immediate reactions.

Larry:

I do and you know, one of the great things about it is sort of like you. You're talking about how great the products are. I didn't come from this world, the products were already made. I'm pouring these things and you don't know what the reaction is going to be. Are they going to ew, yuck. You know what. You know aftertaste, whatever they're going to say, and 98% of the time it was wow, this is good, or, as I like to say. They always say this is better than I thought it would be, or this, this didn't suck as bad as I thought it would, or something. You know, that was what I was prepared for. And especially when you're going into liquor stores right, these are, you know, people are buying liquor and are they going to? Does liquor store even know? Do they carry any non-alcohol? You know, is that the community around their store that buys this. And, like I said, being in Massachusetts, sort of like an area, it felt like a hard drinking area, if you will. It was no offense to that.

Deb:

Just.

Larry:

I walked into a real liquor store and I thought the first guy was going to throw me out of the store and I'm like I don't know if you know much about the non-alcohol space. And he's like, yeah, yeah, it's growing, it's growing here. And it was like, okay, that's how the day started and it just got better from there. Like, they liked what they tasted, they tried, you know, take some on. They were aware that the non-alcohol side of the business is growing. Alcohol has been a little bit down over the last year or two, so now not alcohol is on the uptick, so it was good. Yeah, so people like the products and that's awesome yeah.

Deb:

That's so awesome. Okay, so is it hard to get? How does it work? Like do liquor distributors have to carry the products? Like, how is it for all these little shops to get your products?

Larry:

Yeah, and again, you know, if you go back to like, when they asked me if I want to do this, I said I don't know the beverage space, let alone the alcohol beverage space. But as I've learned, actually and there's a little tie to my, my old music business you know, in the music business you can make a song or an album but you need somebody in the middle to get it into the store, get it up on Spotify or whatever. It is a distributor.

Deb:

Yep.

Larry:

And that's basically the way the beverage world works. You have to give it to a distributor. Now, because we're non-alcohol, technically we can sell direct, whereas you can't sell alcohol direct. There's all kinds of laws that go back to the prohibition that created this environment, but most non-alcohol is going the alcohol route, which is a distributor who probably distributes a tequila or beer or whatever, is also carrying non-alcohol versions, sometimes of the same brands that make an alcohol version, sometimes completely non-alcohol version, sometimes of the same brands that make a an alcohol version, sometimes completely non-alcohol, like us. And what you also learn is it's not like it's a one stop, like on the music. I can go to one one distributor and then get my music to everywhere in the world with us. It's state by state. Sometimes it's multiple distributors within a state.

Larry:

If you have a big state like California or New York or Florida, you could have three or four distributors in the same state and they have to make an investment in you. If they take your product, they buy your product and then sell it back to the stores. So it's a hard business, right? They don't want to make a mistake. They don't want to take something that's not selling. They don't want to take something that doesn't have marketing support behind it, doesn't have a story. So you've got me coming in. I'm a bit of a storyteller. That's my background. This is where we started. This is what we're about. This is where we're headed. So, yeah, that's what it is. We have to get distributors, and that's what I'm really doing all the time.

Larry:

Some of it is connection people that refer me. Some of it just cold calls. I spent a lot of the last few weeks writing cold emails to every grocery chain store in California, just in my backyard here, just to get them to take the product. And it's a very, very slow process. They hear you, sometimes they respond. Then you've got to send them samples and then that takes a while. Then you have a meeting. You tell them about your programs and your plans. Then they tell you we'll get back to you. Then you follow up and then, if they take it, then it's still weeks or sometimes months, because a lot of what you see on the store shelves are seasonal. They're timed right. You know they're buying now for the spring and summer, so you'll I get a lot of this. Oh, you're a week too late. I wish you'd called me last week or something like that.

Deb:

Oh, wow, yeah, quite a process. Yeah, so dry January purchases were all made. What last summer, all those decisions were made.

Larry:

A lot of them. Yeah, definitely the programming. So for dry January, like a total wine, you're going to find almost all of our products in what they call an end cap. So that is like a side shelf, usually dedicated. You know, things are on sale or things are featured, and all of that is negotiated with, you know, your retailer or your distributor. So total wine, told us I. First thing I did was like'm like, who's our Total Wine contact? What do they know about us? And within a few weeks I had our first call with Total Wine. They'd just been taking our products for two or three years but they didn't really know our story.

Deb:

No relationship, Okay. So what did you tell them? You're like okay, so here's the story. So I want to hear the story because I feel like I'm the person who's been at Total Wine buying the products. What do you tell them?

Larry:

Well, first of all, I say thank you. I just wanted to make sure somebody said thank you, because you know they're our biggest success story and they've carried our products. They feature our products. Our products are low price there. You know, sort of that was you know we were, you know, got on the shelves again three, three or four years ago. We consciously made a you know affordable and they tried us. And here we are still there, one of their top sellers, and so that's what it was there. So this mutual, I said Thank you, we're here. I want to make sure you have. You know who I am. You know what we're planning. You know I am. You know what we're planning. You know that we haven't even done any real marketing with you. We haven't gotten people in there to help sample the product or do coupons or whatever you guys have available. We want to do it all. And that was really the conversation and she was really, really appreciative, it was really good and again, it's sort of kept going ever since.

Deb:

I'm so glad, I'm so glad to hear that, yeah, and that that will just continue to grow and flourish, yeah, yeah, because I love, I mean the one. My one complaint about Total Wine, which I've been open about and vocal about, is that you have to walk all the way to the back of the store for the non-alcoholic options. And I feel like for those of us, especially in the very beginning for me, I am not kidding you Like I could smell the wine as I was passing it in the closed bottles. It was like it was calling my name. So to get there sometimes can be a challenge for people who are especially early in their alcohol-free journey. But now it's not a big deal. But I'm like, why don't they put that in the front of the store? So maybe that'll change in the future, but obviously it's like-.

Larry:

Well, I was reminded. The name of the store is Total Wine. I know, yes, it's true.

Deb:

No, you're right, you're totally right. You're right. So, yes, you are absolutely correct. Yes, they are selling a lot more liquor than non-alcoholic options.

Larry:

Yeah, but I give them credit. It's a huge footprint. You go into one of their stores, they it's a huge footprint, like you go into one of their stores, they're huge stores. They took a chance on us. They have one of the largest selections of non-alcohol you'll find anywhere. So you got to give them credit and I walk into the stores and I meet the managers Like I've. I've been to a lot of total wine stores and they're all really nice people. I, a lot of them, haven't even tasted our product because it is centralized, they're located back east and then in California we have over 40 stores, so a lot of them haven't tried the product. So I give them product. You wouldn't think, oh, they try everything here. No, I mean, when you have I don't know what, hundreds of thousands of bottles of stuff, you don't. So really good people. But good to us and we're trying to be good back to them now.

Deb:

And you are right, the people who work there. I feel like anytime I have a cart or come in, at least two people ask me is there anything I can help you with? Are you finding what you need? Like they're fantastic? Yeah, fantastic, so I don. Yeah, fantastic. So yeah, I don't want to slam total wine, but yeah, that first, the first the gauntlet.

Larry:

The walk at the beginning was hard. Well, you know it's interesting. I love that you brought them up and this is not a total wine podcast, but I I appreciate them because I learned quickly take care of the people, take care of you, right? So that's, that's number one. Do that. But they are our example when we're telling others to be able to say we're top five non-alcohol brand overall in total wine. Our cocktails are the number two, three, five and six on the shelf. That's the story I can tell others, which has been really great, yeah.

Deb:

That's so great. Okay, well, I want to do a sampling there one day. I want to be the sample girl and give out samples to everybody during dry January or something. It'll be so much fun. I'd love that. Yes, yes.

Larry:

We can do an end cap. Put your book up. I was going to say yeah, there you go.

Deb:

We could do like an end cap with the book, and then here you go. These are the. This is what you need to make these drinks no-transcript.

Larry:

You think mocktails are really just for people who don't drink, maybe recovering alcoholics, et cetera, and what I quickly? I mean, I did so much research on this and had so many conversations, so it's really about I don't know what the number is. On the young side it's something like 60% of people drink and don't drink. Zebra striping is a term, that is when you do it at the same occasion. So there's a lot of people that might have a cocktail at home and then one day decide not to drink and have a mocktail or whatever that is. Whatever that is.

Larry:

If you, what steve is, zebra striping is is going into a bar, for example, and having a beer and then having a non-alcohol drink and then going to you know, a margarita, a real alcohol margarita, and then going back to non-alcohol and it sounds kind of weird, but I realize I've seen myself do it, like I'll be at, especially in the music business. They have these giant parties right for the grammys or these big awards parties and you have open bar. So you go and the first thing you do is you start drinking heavily.

Larry:

Right, because it's free, like let's have, let's have free drink, and after a while, like, oh, I still gotta talk to people, I gotta get home at some point. So you switch, you switch to a seltzer or something like that. So a hundred percent% that you've got that going on. I also learned that it's, you know, recovering and you might be able to attest to that. I remember walking into a liquor store in Massachusetts and I said, would you like to try this stuff? To the guy that was the manager of the store and he goes, no, no, no, I'm recovering and I don't want anything. It triggers all those. So you know, know.

Larry:

And then you've just got. So you've sort of got the people that do both, the people that don't really want anything. And then you've got people who are just drinking less. And that's really the biggest data out there right now is there's a whole generation of people becoming legal age of drinking who are just not drinking. They're either not drinking at all or it's like drinking for young people is down like 50. I mean, it's significant, yeah. So once you get all that again, I I came into this and they said, yeah, you want to run a mocktail company? And I'm like I don't understand mocktails. Like why would people do that, like you know, if you're not getting the alcohol, what's the point of all that stuff? And and now I get it.

Deb:

I get it, I've seen it firsthand yeah.

Deb:

That's so awesome. Oh, I felt the same way. I mean, I remember buying actually it was at Total Wine, buying my first bottle of non-alcoholic wine and thinking like what is the point of this? Like, but I was like I wanted to try to stop drinking as much. So it was like, okay, I'm going to try, you know. But yeah, it was like and I would have thought the same thing about mocktails back in the day Like what is the point, you know? But it it helps so many people in so many ways. Yeah, so many people.

Larry:

And it's very big. It's a big social thing too, like I've gone out to dinner with people who they don't even know what I do and they lean into the mocktail, like mocktail menus. And at least in los angeles I'm seeing, and I'm seeing them, you know, saw them in massachusetts when I was there.

Larry:

I saw them in vegas when I was there okay, it's it's getting a good presence on menus now, where people are getting very creative. When non-alcohol drinks um, they're not cheap either. They could be 15 drinks, but they're um, they're're really expressions of art, almost it's really nice.

Deb:

Yeah, yeah, they've come such. I mean, we're so far beyond a Shirley Temple at this point. Yeah, that's what a lot of people think still. But yeah, I'm glad to hear they're coming on more menus and especially like Los Angeles and stuff. I'm in Kentucky and a lot of people I talk to like middle of the country it's like it takes a little bit longer to get it here, but some restaurants there's lots of options here and then other ones it's like totally non-existent. So but we're slowly changing that, changing the tide, so turning the tide when you're leaning away, you've got recipes.

Larry:

It's like here's 50 things you could do.

Deb:

I mean more than 50 things, but yeah, yeah yeah, just like I just want people to know like there's good things to drink still, you know the fun's not over, so okay, so I know like supply chain stuff is a challenge probably. I think you mentioned that to me once when we were chatting. Is there any like behind the scenes that you want to want to share, of like what people have no idea that you're going through as you're like trying to get products to the store shelves, like trying to get products to the store shelves.

Larry:

Yeah, it's really fascinating. You know I was giving you some examples earlier about distribution. You know, and just so, if you walk into a Total Wine or any anywhere, like any supermarket, any Walmart, whatever it is, and you look at something on the shelf, like you have no idea what it took for that to get there, and I'm not saying I ever thought it was going to be easy, but you know you have no idea what it took for that to get there. And I'm not saying I ever thought it was going to be easy. But you know you have product origination, just you know.

Larry:

Um, on the drink side, they call it innovation. When you create a new product, you know the new flavor, whatever that is, so there is. That takes sometimes a hundred rounds of you. You know, yeah, especially with us, because our products are intentionally low calorie right. You know, our ready to drink cocktails are 35 calories. Our bottles, you know, are five calories per serving. So if you want to keep the calorie countdown, it's really a lot of calories is in sugar. So then you're navigating. We take out some sugar and use sugar substitutes. But a lot of sugar substitutes rub people the wrong way. They have aftertaste. They're not good. So you could just imagine, um and trying to mimic, you know, an alcohol, sort of burn, and a flavor. Anyway, I'm getting that's just the start right.

Larry:

That's just the start and then your bottles or your cans or the packaging and all the legal rules you have to follow to make sure your package is right and everything on that. And then, once you make it, there's a process. You've got to get in line. If you don't own your own manufacturing plant which 90% of people that make beverages farm that out to a manufacturing plant. Unless you're a gigantic beer company or something like that, you're probably using a shared space. So you've got to get in line. And then you get it, and then you make it, and then it gets put on these, you make it, and then it gets put on these giant pallets and it gets trucked across the country. And there's 10 things that go wrong in that process. So anyway, I'm sorry this could be boring to some, but it's, it's.

Deb:

No, I think it's fascinating because I'm like, okay, how did this get here? How did this deliciousness get here? Because you know it's magic in a bottle to me.

Larry:

But yeah, and if you look at them like why that's? That's really expensive, why does that cost so much? I can tell you why that costs so much I mean it really.

Larry:

It gets just every piece of the supply chain adds, you know, complexity, um and cost. You know, and we all are, we're all feeling the pinch right now. Right, everything is more expensive than it used to be. It's crazy, and I get it. You know, the labor right now, everything is more expensive than it used to be. It's crazy, and I get it. The labor, gas prices, whatever it is that goes into that it's a lot.

Deb:

Oh, yeah, just to get the products across the country. I mean just to bottle them and get them across the country so expensive, yeah, yeah.

Larry:

Yeah. So you start with everything goes wrong and your head head explodes just like, oh, how come can I please catch a break? And then, after like a couple months of doing, you're like, yeah, of course, that broke. Yeah, of course that did.

Deb:

Yeah, it's a normal day, of course, all the pallets came off. Yes, yeah, this is just. Yeah, you're just like expecting, like so when things go well, it's like even better, right it's yeah it's the exception, okay. So what are you super excited about for 2025 with beckett's?

Larry:

yeah, well, I'm so excited. So dry january, obviously, is just around the corner and that's our biggest month. So the fact that we will have product on the shelves and will be featured and we're doing sampling and tasting and you know as many places I can do so that's good, like a lot of what we're doing is again building the story. So the total wine story helped me get into some other places. The dry january will be a story like. We'll have pictures and more videos and we'll have sales results and all these things that we'll tell going forward. So that's, that's just around the corner. So right now, everything in prep is and it's hard to do right. You're prepping for dry January during Thanksgiving, christmas, new Year's.

Deb:

Yeah.

Larry:

Retailers don't really want to talk about January right now. January actually is not great for a lot of retailers. It's good for us and not alcohol. But everybody gives up alcohol so they're selling like crazy right now for the holidays. Everybody gives up alcohol so they're selling like crazy right now for the holidays and you're racing to print up recipe books and table settings and things like that for those tastings. So, anyway, that's very exciting. That's January. That's awesome. We're in the process right now making some new products that hopefully will be available for the spring and summer. Great, there's more throughout the year, but I just tasted some new stuff that I'm very happy with, so that will be coming soon. I promised you you get to taste it as soon as. I can't wait.

Deb:

I'm like, okay, we'll stop recording. I want to hear all about it now.

Larry:

That's so exciting. It's so fun.

Deb:

I mean you have just come. I feel so fortunate to be in this space that is just booming and there's excitement. You just feel the energy and everything you know. So many other industries right now are going the other direction. You know, like you said, like alcohol sales are down. I mean it's just so fun to be a part of this and to have wonderful things to drink. It makes all the difference for so many of us. I mean so many of us. So I'm so happy that you joined Beckett's, that they got you. They're so lucky.

Larry:

Thank you yeah. I feel lucky right now.

Deb:

Beckett's won the lottery with Larry. Yes, yes, I'm so happy. Okay, I do want everybody to know this episode actually will come out in January, so it'll be dry January when you all hear this. Beckett's is. You guys have been so generous. You're going to be a sponsor for the Mocktail Summit, which is my summit. That happens during National Mocktail Week. This year it's January 14th, 15th and 16th all virtual, so you can join. Anybody who has an all-access or a VIP pass is going to be eligible.

Deb:

You guys are giving away 10 boxes of your Taste of everything, which I received one of those. I mean, I've bought a lot of product too, but I did receive one from you guys and it's filled with one of everything that you guys make. So it won't have the new stuff coming in the spring, but it'll have everything available in January and it's like a box of. It's a treasure. A little treasure is coming your way. So 10 people from the Mocktail Summit are going to win that the taste of everything from Beckett. So thank you for doing that. That's so nice of you.

Larry:

Of course, yeah, thank you for including us.

Deb:

Yeah, yeah. I'm so happy that you guys are a part of it. So anything you want to share about what you love. Before we go about the non-alcoholic space, this fun place that you've joined, the playground of non-alcoholic industry.

Larry:

Yeah, and I think you've. I've heard so many of your podcasts and I know this comes up a lot and the community that's a simple word is community and I really like reaching out to you. You were the first person I reached out to and you were just so sweet right off the bat, and then Derek, and then all these other people.

Deb:

And thanks to you.

Larry:

Yeah, chelsea, and now, thanks to you, other people are contacting us and say I saw you do this and can you do that, and I'm so happy.

Larry:

We're still pretty unknown and I'm so grateful to everybody that's embraced us and wanted to try our stuff and want to talk about it and wanted to talk to me about it. So it's, it's wonderful, yeah, so that's I. I'm not saying I'm surprised by it so much, as I'm just so grateful for it. Yeah, it's. Yeah, I mean you're all wonderful people. You know, like I think you all have shared stories. I shared, uh, trials and adventures and all those things like that. And sometimes, you know it's, it's intimidating to walk into a community, like when I sort of look at mocktail influencers, for example. There are a few of you and you have tens of thousands of people that follow you, or hundreds of thousands, and I'm like, wow, they're never going to talk to me and everyone has and it's really been wonderful.

Deb:

Yeah, yeah, yeah, yeah. And it's just going to keep growing and growing. I mean it's just, I just feel like it's just going to keep growing and growing. I mean it's just, I just feel like it's just the trajectory is just up for Beckett's, so it's really, really exciting. I'm so happy Really. I mean it from the bottom of my heart. I'm so happy that you joined Beckett's and I love your products. I'm so happy to have you on the podcast and to hear a little bit about the backstory and you know running things and the challenges. It's not easy.

Larry:

Well, thank you for waiting for me, for waiting a little bit longer.

Deb:

Yes, yes, yes, it was so worth it. Okay, thank you. Thank you, larry. Everybody follow Drink Beckett's on Instagram. If you're not already, and if you have a Total Wine near you or if you're, you know, shopping for non-alcoholic options locally, ask your liquor store to carry to bring Beckett's.

Larry:

Yeah and drinkbeckett'scom, yeah, and online and drinkbeckett'scom yeah, yeah, and online, right, drinkbeckett'scom.

Deb:

Okay, perfect, so they can order directly from you. Okay, thank you. Thank you Big time. Cheers to you for tuning in to the Thriving Alcohol-Free Podcast. I hope you will take something from today's episode and make one small change that will help you to thrive and have fun in life without alcohol. If you enjoyed this episode and you'd like to help support the podcast, please share it with others, post about it on social, send up a flare or leave a rating and a review. I am cheering for you as you discover the world of non-alcoholic drinks and as you journey towards authentic freedom. See you in the next episode.